At the beginning of using Google Adsense, I think when people visit my blog, they will click on my Google ads and I will earn money. I used to believe that the more viewers visit my blog, the more money I can earn. So I just pasted the ad code into my blog’s template and waited for the huge amount of money come. Later I realized that without optimization, that’s impossible. Below are some tricks to increase Google Adsense CTR that I get from my own experiences and from other bloggers’.
1. When use the ad code, you must make sure the ads that are appearing on your site are closely related with your content (adsense does this well). If your ads are not relevant, there’s small possibility that people will click on them.
2. Blending your ads with your website themes such as background’s color, links’ color, text display color…People often don’t click on your ads if they realize that they are going to click on an advertising link.
3. Use best performing ads such as 336×280, 300×250 or 250×250.These wide ads often work well on many different kinds of websites.
4. You should place your ads at the best positions on your site. Placing your Google Adsense ads at the following positions is the best choice:
. the top position of your page that’s visible without your visitor having to scroll down.
. in the middle of an article. People tend to stop reading for a while and look for something different.
. at the end of an article. After already read through your article, viewers often want to find more links with relative content.
5. Remember to use Link Unit ads. Try to place it near your navigation menu. Viewers sometimes don’t realize that they are clicking on an ad. People will misidentify it as a navigation menu and automatically read it.
Those are some most effective tips which I know. If you have more tips about how to Increase Google Adsense CTR, please share them.
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